
Best of Category and
Gold Star Award Recipient
Texas School Public Relations Association

Communications
Department Contacts

Matt Jones
Chief Communications &
Technology Officer
830-643-5724

Michelle Harwood
Director of
Communications
830-643-5761
Leah Gomez
Communications and Technology Project Manager
830-643-5729
Priscilla Rodriguez
Communications & Technology Executive Assistant
830-643-5761
Zach Perkins
Communications Coordinator
830-626-5635
Aubrey Cantu
Communications Specialist
830-626-5762
Mia Jenkins
Communications Specialist
830-626-5759
Ryan Petrie
Web & Content Creation Specialist
830-643-5780
About Communications
The Communications Department’s areas of responsibility also include, but are not limited to:
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Branding Guides
NBISD Photo Gallery
The Communications Department captures memorable moments at events throughout the school year. Photographs from these events are available in the NBISD Photo Gallery, where images can be viewed individually or as a slideshow. All images are free to download and can easily be shared with friends and family via text, email, or social media.
ParentSquare

New Braunfels ISD uses ParentSquare for school communication, primarily with email, text and app notifications. ParentSquare automatically generates an account for each parent, using their preferred email address and phone number.
We encourage parents to access their accounts so they can download the mobile app and update their preferences on when and how they are notified.
HERE IS WHAT YOU CAN DO WITH PARENTSQUARE:
- Receive messages from the school via email, text or app notification
- Choose to receive information as it comes or all at once with a daily digest at 6pm
- Communicate in your preferred language
- Comment on school postings to engage with your school community
- Direct message teachers, staff and other parents
- Participate in group messages
- Sign up for parent-teacher conferences
- Send payments, sign forms & permission slips, receive report cards, sign up to volunteer and more all from your desktop or mobile device
Download the App in the Apple App Store or Google Play for easy use and access.
LOG IN to ParentSquare and get connected!
Bad Weather Procedures
When a decision is made to cancel school, delay school, or dismiss school early, the district will notify parents using the ParentSquare mass notification system and the New Braunfels ISD website will be updated as quickly as possible.
Information about school closures, delays, or early dismissal also will be communicated through the following media, including but not limited to:
ParentSquare (email, phone and text messaging)
Social Media – @NewBraunfelsISD on Facebook, and Instagram
Local Media outlets including radio, TV and print/online newspapers
Because of the uncertainty of weather conditions, we ask parents and staff to monitor email, the New Braunfels ISD website, social media and local media before heading to school or sending children to the bus stop.
Note: no weather announcement from New Braunfels ISD means classes will be held on a normal schedule.
Public Information Act
The Public Information Act (Texas Government Code, Chapter 552), gives you the right to access government records; and an officer for public information and the officer’s agent may not ask why you want them. All government information is presumed to be available to
the public. Certain exceptions may apply to the disclosure of the information. Governmental bodies shall promptly release requested information that is not confidential by law, either constitutional, statutory, or by judicial decision, or information for which an exception to disclosure has not been sought.
Marketing & Advertising Opportunities
NBISD has implemented new ways for our business and non-profit partners to communicate with NBISD employees and parents that are easy, effective and affordable.
If you wish to learn more about marketing and advertising opportunities with NBISD, you may also contact the Communications Department at (830) 643-5761 or send us an email.
Examples of Marketing & Advertising opportunities include:
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Get Connected with NBISD
Sign up today for e-Blasts from NBISD!
As part of our commitment to all of our stakeholders, we have created a way for you to receive subject-specific information via email. Click the sign up button below to view a list of the available e-Blasts you can subscribe to from NBISD.
We promise not to overwhelm you with emails and you can choose to opt out at anytime. You can revoke permission at any time by using the Safe Unsubscribe link found at the bottom of every email.
Please note: Your email will not be distributed or shared with any other parties or requestors. New Braunfels ISD will only use your email for this e-Blast service.
Follow our pages on social media!
District – Facebook, X (Twitter), Instagram
Athletics – X (Twitter)
Carl Schurz Elementary – Facebook, Instagram
County Line Elementary – Facebook, Instagram
Klein Road Elementary – Facebook, Instagram
Lamar Elementary – Facebook, Instagram
Lone Star Early Childhood Center – Facebook, Instagram
Long Creek High School – Facebook, Instagram
Memorial Elementary – Facebook, Instagram
New Braunfels High School – Facebook, Instagram
New Braunfels Middle School – Facebook, Instagram
Oak Run Middle School – Facebook, Instagram
School of Choice – Facebook, Instagram
Seele Elementary – Facebook, Instagram
Veramendi Elementary – Facebook, Instagram
Voss Farms Elementary – Facebook, Instagram
Walnut Springs Elementary – Facebook, Instagram

The posting of comments on any of the NBISD Social Media pages is at the discretion of the page administrators. These guidelines are in place for the protection, privacy and rights of NBISD students and employees. Naming a specific employee or student in a negative way will not be allowed.
Administrators will be notified if one:
- Copyright and fair use laws are broken. If you are quoting someone else’s work, reference the person, and, where possible, include a link.
- Easily identifies students and/or staff in defamatory, abusive or generally negative terms.
- Is posting unsolicited advertisements– i.e. repeatedly posting the same comment or comments that are simply advertising/promoting a service or product.
- Does not show proper consideration for others.
- Discriminates against gender, age, race, nationality, sexual orientation, religion, disability, socioeconomic standing or non-proficiency in English-language skills.
Postings will be deleted/hidden/removed if the posted comment includes:
- Content that violates or promotes the violation of school rules.
- Profane, threatening, embarrassing, harassing, bullying or racist material.
- Lewd, vulgar, sexually suggestive, obscene or pornographic content.
- Material that is likely to disrupt the learning environment.
- Political lobbying.
The page administrators reserve the right to remove any comments at any time, for any reason.
If you have a comment or would like to report an inappropriate comment for us to review, email Zach Perkins.
Grievances
For more information on grievances, please visit our grievances page.


Department Contacts
Leah Gomez
Communications Project Manager
830-643-5729
Zach Perkins
Communications Coordinator
830-626-5635
Mia Jenkins
Communications Specialist
830-626-5759
Priscilla Rodriguez
Communications Executive Assistant
830-643-5761
Aubrey Cantu
Communications Specialist
830-626-5762
Ryan Petrie
Web & Content Creation Specialist
830-643-5780
About Communications
The Communications Department’s areas of responsibility also include, but are not limited to:
- Advertising
- Branding & Image Development
- Business Partnerships
- Community Relations
- Community Education/Drivers Education
- Crisis Communications
- Emergency Notifications
- Marketing
- Media Relations
- Photography
- Public Information
- Publication Production
- Public Relations
- ParentSquare
- Social Media
- Special Event Planning
- Video Production
- Website Content Management
NBISD Photo Gallery
Bad Weather Procedures
The Communications Department captures memorable moments at events throughout the school year. Photographs from these events are available in the NBISD Photo Gallery, where images can be viewed individually or as a slideshow. All images are free to download and can easily be shared with friends and family via text, email, or social media.
When a decision is made to cancel school, delay school, or dismiss school early, the district will notify parents using the ParentSquare mass notification system and the New Braunfels ISD website will be updated as quickly as possible.
Information about school closures, delays, or early dismissal also will be communicated through the following media, including but not limited to:
ParentSquare (email, phone and text messaging)
Social Media – @NewBraunfelsISD on Facebook, Instagram and Twitter
Local Media outlets including radio, TV and print/online newspapers.
Because of the uncertainty of weather conditions, we ask parents and staff to monitor email, the New Braunfels ISD website, social media and local media before heading to school or sending children to the bus stop.
Note: no weather announcement from New Braunfels ISD means classes will be held on a normal schedule.
ParentSquare

New Braunfels ISD uses ParentSquare for school communication, primarily with email, text and app notifications. ParentSquare automatically generates an account for each parent, using their preferred email address and phone number.
We encourage parents to access their accounts so they can download the mobile app and update their preferences on when and how they are notified.
HERE IS WHAT YOU CAN DO WITH PARENTSQUARE:
- Receive messages from the school via email, text or app notification
- Choose to receive information as it comes or all at once with a daily digest at 6pm
- Communicate in your preferred language
- Comment on school postings to engage with your school community
- Direct message teachers, staff and other parents
- Participate in group messages
- Sign up for parent-teacher conferences
- Send payments, sign forms & permission slips, receive report cards, sign up to volunteer and more all from your desktop or mobile device
Download the app in the Apple App Store or Google Play for easy use and access.
Public Information Act
The Public Information Act (Texas Government Code, Chapter 552), gives you the right to access government records; and an officer for public information and the officer’s agent may not ask why you want them. All government information is presumed to be available to the public. Certain exceptions may apply to the disclosure of the information. Governmental bodies shall promptly release requested information that is not confidential by law, either constitutional, statutory, or by judicial decision, or information for which an exception to disclosure has not been sought.
Marketing & Advertising Opportunities
NBISD has implemented new ways for our business and non-profit partners to communicate with NBISD employees and parents that are easy, effective and affordable.
If you wish to learn more about marketing and advertising opportunities with NBISD, you may also contact the Communications Department at (830) 643-5761 or send us an email.
Examples of Marketing & Advertising opportunities include:
- Back to School Staff Convocation
- e-Blast to Employees or Subscribed Parents
- NBISD Excellence Awards
- NBISD Teacher of the Year Recognition Program
- Social Media Promotions
- Website Advertising
Get Connected with NBISD
Sign up today for e-Blasts from NBISD!
As part of our commitment to provide up-to-date information to all of our stakeholders, we have created a new way for you to receive subject-specific information via email. Below is a list of the available e-Blasts you can subscribe to from NBISD.
We promise not to overwhelm you with emails and you can choose to opt out at anytime. You can revoke permission at any time by using the Safe Unsubscribe link found at the bottom of every email.
Please note: Your email will not be distributed or shared with any other parties or requestors. New Braunfels ISD will only use your email for this e-Blast service.
Frequency is based on supply and demand of information being received by NBISD and requested for distribution by our partners.
Follow our social media pages!
District
– Facebook, X (Twitter), Instagram
Athletics
– X (Twitter)
Carl Schurz Elementary
– Facebook, Instagram
County Line Elementary
– Facebook, Instagram
Klein Road Elementary
– Facebook, Instagram
Lamar Elementary
– Facebook, Instagram
Lone Star Early Childhood Center
– Facebook, Instagram
Long Creek High School
– Facebook, Instagram
Memorial Elementary
– Facebook, Instagram
New Braunfels High School
– Facebook, Instagram
New Braunfels Middle School
– Facebook, Instagram
Oak Run Middle School
– Facebook, Instagram
School of Choice
– Facebook, Instagram
Seele Elementary
– Facebook, Instagram
Veramendi Elementary
– Facebook, Instagram
Voss Farms Elementary
– Facebook, Instagram
Walnut Springs Elementary
– Facebook, Instagram

The posting of comments on any of the NBISD Social Media pages is at the discretion of the page administrators. These guidelines are in place for the protection, privacy and rights of NBISD students and employees. Naming a specific employee or student in a negative way will not be allowed.
We welcome your thought-provoking comments and hope to hear from you.
Administrators will be notified if one:
- Copyright and fair use laws are broken. If you are quoting someone else’s work, reference the person, and, where possible, include a link.
- Easily identifies students and/or staff in defamatory, abusive or generally negative terms.
- Is posting unsolicited advertisements– i.e. repeatedly posting the same comment or comments that are simply advertising/promoting a service or product.
- Does not show proper consideration for others.
- Discriminates against gender, age, race, nationality, sexual orientation, religion, disability, socioeconomic standing or non-proficiency in English-language skills.
Postings will be deleted/hidden/removed if the posted comment includes:
- Content that violates or promotes the violation of school rules.
- Profane, threatening, embarrassing, harassing, bullying or racist material.
- Lewd, vulgar, sexually suggestive, obscene or pornographic content.
- Material that is likely to disrupt the learning environment.
- Political lobbying.
The page administrators reserve the right to remove any comments at any time, for any reason.
If you have a comment or would like to report an inappropriate comment for us to review, please email Zach Perkins.
Grievances
For more information on grievances, please visit our grievances page.







